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ulu.design
Light luxury and low tide
"DAKUN" is an all-weather life consultant for young people. Dahun adheres to the original fashion attitude, through the inheritance and regeneration of Chinese culture, so that clothing has a new interpretation and interpretation. Advocate the concept of "real wear", the perfect combination of light and luxury fashion, with exquisite crafts to create perfect details, so that the perfect integration of fashion design and daily life.
Brand positioning: light luxury "micro-tide" original fashion brand
Value Orientation: Tide Life Consultant around you
Advertising slogan: "The world is mine"
Service Content:
2017 - Brand Creation
2018 - Brand Communication
2019-Brand Terminal Image Design
DAKUN group portrait: Chinese youth like animation, love music, good at solitude and enjoy parties. While they enjoy the personalized wave, they have a strong yearning for and pursuit of style and interest.
Listen to their inner world, cater to their daily wear needs, design fashionable and appropriate, practical and comfortable, casual and comfortable micro-tidal clothing. Chaobai not only reflects the trend of fashion trend, but also is a way for young people to express their inner personality.
Committed to providing "more practical" fashion clothing for Chinese youth, always adhering to the spirit of craftsmen, technology fabrics and fashion elements will be integrated into fashion design, so that fashion at the same time disseminate workplace and personality fashion models.
Zhuangzi believed that people could get rid of spiritual disturbance and establish absolute spiritual freedom of tranquility and tranquility. Dakun inherited the core idea of "free heart and spiritual independence" of "free travel", advocated Chinese youth's spiritual self-confidence based on "the world is free of me", and established the belief of "absolute freedom under self-control".
According to Wandering in Absolute Freedom, Zhuangzi,“In the Northern Ocean there is a fish, the name of which is Kun - I do not know how many li in size.” Kun means an enormous fish. How to convey the idea of Kun to the customers through design precisely? It seems easy, but there is something special about it. When brainstorming, we found that the initial letter of the brand name- Dakun in pinyin is DK. When our designers wrote these two letters down on a piece of paper, an idea popped up quickly. With letter D and K, we can create a fish image! The sky is round and the earth is square, as what ancient Chinese people imagined, while a big fish is swimming freely. This image of Kun is vividly shown on the paper. This is what we call, “the wisest man is often stupid-looking; great truths are always simple”.
"Tianyuan Place" is the ancient science's understanding of the universe. The Book of Changes is the first of the hundred classics, the source of Chinese traditional learning and the essential source of Tianyuan. The sky is yang, the earth is yin. Both of them are mutually inductive, creating all things in the world. The core deduction, minimalist style, auxiliary graphics are like fish, mountains, clouds and trees (auspicious clouds).
The design concept of "National Wind and Minimally Invasive Tide" is tied to an independent design team. "DAKUN Designer IP Platform" enables the brand to take Designer IP as the main product driver. D2B2C (Designer-to-Business-Customer) independent designer clothing collection platform, independent designers through the contract DAKUN platform, in DAKUN platform for C-end users to provide independent designer finished clothing or brand name products.
DAKUN Brand parent company is responsible for providing designers with pre-fashion design assistance guidance: based on large data and accurate customer operation, provide designers with accurate demand information for the youth after 90s and 00s. Assist designers in IP incubation, mid-term garment production, and later brand content operation. DAKUN provides one-stop services such as front-end sales and operation, creating bridges for designers to realize their own artistic value and eliminating links such as supply chains and distributors.
This is an era of development from "Made in China" to "Created in China". Designers will also become the initiators of "Innovation and Creation", the powerful promoters and leaders of social development and the release of productive forces.
The first historic step taken by DAKUN brand is to optimize the whole supply chain through cross-border cooperation and to lay out a brand new industrial ecology.
"DAKUN LIUYONG" with its unique Chinese style design and high-quality fabrics technology, finally through the strict screening of the American Fashion Association (CFDA) and New York Fashion Week sponsor IMG, on September 12, Spring Studios, the main venue of New York Fashion Week, held a conference.
Tidbits:
On October 14, 2018, the 2018 Brand Meeting was solemnly held in Changsha. Dakun Brand CEO Zhu Feng, DAKUN Art Design Director, Golden Roof Award Designer Liu Yong, and many other guests and interested customers gathered here to celebrate DAKUN.
Brand Style: Brand skillfully walks between Chinese culture and international trends, and perfectly inherits Chinese culture. DAKUN lets Guochao clothes convey a sense of modernity and show the world the image of New China!
On December 16, the first Hainan Island International Film Festival ended perfectly in Sanya.
As a representative brand of China's original national trend, DAKUN, as an official partner of the Film Festival, has witnessed the successful closing of this international cultural event with outstanding domestic and foreign filmmakers.
On the night of the closing ceremony, Chinese and foreign stars gathered to add cultural thickness and weight to the first Hainan Island Film Festival, which can be said to be a double combination of strength and face value.
